A review of news by, from, and about 2SS.Com

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Sacramento Business Journal - BIZSPOTLIGHT
GENERAL NEWS INFORMATION TECHNOLOGY CONSULTANTS
2SS.Com a local IT Consulting firm is adjusting it’s ownership for the future
To prepare our firm, and our longtime customers for what’s ahead we are planning to become an LLC and allocate shares in what will be an ‘Employee Owned’ company that’s poised to continue to serve long-term clients (some since 1993) and new ones as well. Ron Ellis is the longtime founder/owner of the firm and Ed Williams is well known to 2SS.Com clients from his local roles with SacWeb and later American Web Services. Ed has been a longtime friend and ‘Partner firm owner’ to 2SS.Com and now we’ll be formalizing his continuing contributions as a shareholder.

Sacramento Bee - Top Stories
For Sacramento-area viewers, Obama's speech raises hope -- and questions
At the Ten22 restaurant in Old Sacramento, however, Obama's proclamations on reviving the economy were empty platitudes to Ron Ellis, an Internet technology consultant from Fair Oaks.

Ellis' firm, 2SS.com, has mostly weathered the downturn, serving clients with computer network challenges. Now, he fears Obama will get in the way of the recovery by over-regulating business.

When the president vowed to bring "the next generation of high-speed wireless coverage to 98 percent of Americans," Ellis was nonplused.

"I was looking for a mantra of 'Government, get out of the way,' " he said, "and I didn't see that."
 

ANSWER: You can't. Because Internet advertising is so new, there is no reliable tracking system in place ---yet.  Progress toward an industry standard is being made, but slowly.  Advertising Age cites lack of consensus on exactly what markets want to track -- total expenses, information requests or Web site visitors' habits - as one problem. Another hindrance to accurate measurement is that on-line services that store popular World Wide Web pages sometimes don't accurately report traffic to eh actual Web site owner.  However, this needn't deter you. There are some definite advantages to Internet advertising, including audience reach and low cost.  The number of Internet subscribers (estimated at 30 million world-wide) is growing by thousands daily -- how many newspapers of yellow pages can claim that?  Waiting for statistics could mean sacrificing near-term customers.

ANSWER: You've been making an important investment in technology, now invest in making it pay off.  Here are several alternatives:

1. Staff member skills can be built quickly by enrolling in quality off-site one-day training classes.  An added bonus i learning away from your "so busy we have no time" environment.
2. An experienced trainer/consultant might be able to com in and adapt training to your environment.  You get a custom approach with the risk of distractions and less comprehensive coverage of your software.
3. Make 'learn-as-you-go' easier and more fun.  Offer  staff members a great deal that helps them get PCs at home and reward those who take the time to help others or get training on their own time.

Finally keep your expectations high!  The latest software has rich functionality and it's increasingly easy to use.